Affordable Price Point
You can build a full color collection without spending a fortune. It’s an accessible option for anyone who loves switching up their nail color regularly.
Wide Color Range
The brand offers hundreds of shades, from everyday neutrals to trendy metallics and bright seasonal colors. You’ll find options for any occasion or mood.
Quick-Drying Formula
The polish dries faster than many budget brands, which means less time waiting around and fewer smudges. You can get polished nails without dedicating your whole evening to it.
Choose Your Nail Polish
Pick a shade that matches your mood, your outfit, or the season—Pure Ice has colors for every moment. Whether you want something subtle for work or bold for a night out, there’s a bottle waiting for you.
# 753 Party Hard (Dark Blue), 0.5 oz
This deep midnight blue shade brings drama to your fingertips with a glossy finish that’s perfect for evening looks or when you want your nails to make a bold statement.
# 1154 Dollface, (Light Orange), 0.5 oz
This soft peachy-orange shade gives you a fresh, playful look that works for any season—light enough for everyday wear but bright enough to add a pop of color to your nails.
# 308 Girly Girl (Dark Pink Shimmer) 0.5 oz
This rich pink shimmer catches the light beautifully, giving you a glamorous, feminine look that transitions perfectly from day to night.
# 1021 Can’t Stop, 0.5 oz
This vibrant red-orange coral shade brings warmth and energy to your look—it’s a statement color that stands out whether you’re heading to brunch or a night out.
# 1020 Watch Me Go (Green Glitter), 0.5 oz
This sparkling green glitter polish adds a fun, eye-catching finish to your nails—perfect for parties, holidays, or whenever you want a little extra sparkle.
# 1023 Lucky Charming St Patrick’s Day Green Metallic
This shimmering metallic green captures the spirit of St. Patrick’s Day with a lucky, lustrous finish that adds a festive touch to any celebration or everyday look.
# 616 Wild Thing 0.5 oz.
This bright neon lime green shade is an attention-grabbing color that brings energy and fun to your look—perfect for spring and summer or when you want to stand out.
# 303 Free Spirit 0.5 oz
This soft mint green shade with a hint of shimmer gives you a fresh, versatile look that works for any season—light enough for everyday wear but bright enough to stand out.
# 1064 Laven-Dare, 0.5 oz
This creamy light blue polish with a subtle lavender tint gives you a soft, dreamy look that’s perfect for any season—delicate enough for work but pretty enough to turn heads.
# 1014 RespecK (Dark Glitter), 0.5 oz
This dark, multi-dimensional glitter polish adds serious sparkle and depth to your nails—perfect for nights out or whenever you want a dramatic, show-stopping finish.
# 796 Peony, 0.5 oz
This soft peony pink shade gives you a delicate, feminine look that’s perfect for any occasion—classic enough for everyday wear yet pretty enough to feel special.
# 1156 Flawless (Pearl Grey), 0.5 oz
This sophisticated pearl grey shade adds a modern, polished touch to your look—subtle enough for the office but chic enough to complement any outfit.
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About brand
Pure Ice started back in the early 1980s, created by cosmetics entrepreneur Donald Harkness through Bari Cosmetics. For decades, it built a loyal following as a budget-friendly nail polish brand that didn’t sacrifice quality for price. The brand became a favorite at Walmart and online retailers, known for its massive color selection.
In 2012, Revlon acquired Pure Ice (along with sister brand Bon Bons) for over $22 million, adding it to their growing portfolio of affordable nail polish brands. This came just a year after they’d bought SinfulColors, showing Revlon’s push into the budget beauty market. Pure Ice has remained a staple at Walmart ever since.
The brand has always focused on making salon-quality polish accessible to everyone. All formulas are made in the USA and are “big 3 free”—meaning they skip formaldehyde, toluene, and DBP. Many shades are also vegan-friendly, cruelty-free, and halal-certified. The bottles themselves have a distinctive look with that classic pink cap that became iconic among fans.
Pure Ice built its reputation on variety. With over 100 shades across finishes like glitters, shimmers, metallics, holographics, crackles, and classics, there’s something for every style. The quick-dry formula became another signature feature—you get professional-looking nails without the wait time.
The brand has a nostalgic following, especially among people who grew up in the ’90s and 2000s. Many remember their first bottles of Pure Ice from middle school or high school, and vintage shades from that era have become collectibles. While some classic shades have been discontinued over the years, Pure Ice continues releasing new colors that follow current trends—from neon brights to subtle nudes.
FAQ
Yes, Pure Ice is cruelty-free and many of their shades are vegan-friendly. The brand is also halal-certified.
Pure Ice polishes are free from three harmful chemicals: formaldehyde, toluene, and dibutyl phthalate (DBP). These are considered the most concerning ingredients in traditional nail polishes.
Pure Ice is known for its quick-dry formula. Most shades dry to the touch within 5-10 minutes, though full hardness takes longer like any polish.
With a good base coat and top coat, Pure Ice typically lasts 3-5 days before chipping. Without those, you might see chips after 1-2 days, especially on hands that see a lot of activity.
Yes, you can use regular Pure Ice polish with a gel top coat for extended wear, though you’ll need to cure it under a UV or LED lamp.
Yes, Pure Ice nail polish is manufactured in the United States.
Ask your question
Clients Thought
Fans love Pure Ice for delivering rich, glossy color at a price that lets them try new shades without commitment. Most appreciate the quick-dry formula and how well it holds up for a budget polish, though some mention you might need a good base and top coat for longer wear.
I’ve been buying Pure Ice for years and can’t believe how good it is for the price—the colors are vibrant and it dries fast, which is perfect when I’m in a rush. Sure, it chips quicker than expensive brands, but at $12 a bottle I can switch up my look twice a week without any guilt.
Sarah C.
Customer
Pure Ice was my first nail polish brand back in middle school, and I still buy it as an adult because the quality holds up really well. The glitter shades are gorgeous and don’t get clumpy like some cheap brands do, plus I love that they’re cruelty-free.
Jessica M.
Customer
I’m a teacher on a budget, so Pure Ice is perfect for me—I can afford to match my nails to every holiday and season without breaking the bank. The formula goes on smooth and the color payoff is surprisingly good, though I do need to use a quality top coat to make it last through a week of classroom chaos.
Amanda R.
Customer